Seaweed for the skin
To propose beauty products whose main ingredient is algae shows passion for changing the world. Applying them in therapies and creating a place where you can feel the natural rhythm of things the next step. It all started when with the idea that the same ingredient was considered a precious good in Asia and in Europe a dismiss.
First the store and then the extension to a therapy center on the upper floors was possible thanks to property owner’s commitment, who believed in Haeckel’s project from the start. They used a color palette that flees from what we would traditionally associate with the sea;
A chimney was chosen to frame a sculpture made of another dismissed material: polyurethane foam powder.
They decided to hang a picture that is almost an architectural textile composition instead of a pictorial work that competed with the real views.
The materiality of the project goes from the use of micelum in product displays to Agar extracted from algae´s cells for packaging; algae are also used to prepare baths, tea; they are cultivated in a circular way and with one of the two existing permits for this task. A proposal that goes beyond the uniforms originally working man clothes, reconverted for women.